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B ICONIC
Milan Fashion Week starts here
More than a runway. An ecosystem for visibility, content, business and cultural positioning during Milan Fashion Week.
MILAN
25 - 26 sept 2026
VENUE: Officine del Volo
25 - 26 sept 2026
VENUE: Officine del Volo
More than a runway. An ecosystem for visibility, content, business and cultural positioning during Milan Fashion Week.
B Iconic is an international project connecting fashion, art, business, communication and commercial opportunities in one high-impact experience.
Two days designed for brands, designers, artists, companies, sponsors and lifestyle realities looking to be present in Milan during the most strategic moment of the year.
download brochure
MILAN
25 - 26 sept 2026
VENUE: Officine del Volo
25 - 26 sept 2026
VENUE: Officine del Volo
Led by three icons of the fashion system.
Simone Ruggeri, Giulio Di Sabato e Mitch Mihic: three internationally respected entrepreneurs with complementary backgrounds join forces to bring a one-of-a-kind project to life.
With deep expertise in luxury branding, global distribution, and retail strategy, they lead B Iconic as a launch platform for brands ready to leave their mark.
A Contemporary Stage for a New Fashion Era
Officine del Volo Milano.
For the 2026 edition, B ICONIC will take place at Officine del Volo, one of Milan’s most iconic and versatile event venues.
The location allows the project to develop across multiple areas, hosting runway, pop-up store, temporary showroom, art exhibition, sponsor activations, networking and special moments within one high-impact experience.
Officine del Volo, Via Mecenate 76/5, 20138 Milan, Italy
Apply to B ICONIC 2026!
If you are a brand, designer, artist, gallery, sponsor, buyer or media professional interested in being part of B ICONIC during Milan Fashion Week, contact the B ICONIC team.
Together we will evaluate the most suitable format for your goals: runway, pop-up store, temporary showroom, art
exhibition, brand activation or tailor-made partnership.
apply now!